The camps are being hosted on a working farm in Gloucestershire during July and August and, if successful, the format will be licensed to other farms next year. The festivals will offer families a week’s stay, with food taking centre stage and a chance to meet producers, participate in demonstrations, enjoy tasting experiences and join in with hands-on activities.

Adam said: “I will be watching these closely and will be considering hosting some of these at our own campsite at the Cotswold Farm Park. Camping can be so much more than a muddy field. Could this be the sustainable future of the all-inclusive?”

Festival goers can choose from three camps, taking place from 24 to 31 July, 7 to 14 August and 18 to 25 August at Willow Hill Farm near Tewkesbury. Tickets cost £250 for a pitch, plus £300 per adult.

For more information visit willow-hill.co.uk

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