Emma joined the Club at the end of November and brings with her 25 years’ experience of working for leisure, retail and hospitality organisations, most recently as Divisional Director at Alton Towers. Before that Emma was Operating Group Finance Director across six Merlin resorts including Alton Towers, Chessington World of Adventures, Thorpe Park, and Warwick Castle.

The appointment completes the Club’s Senior Leadership team following Sabina Voysey’s appointment as Director General in 2019. Sabina said: “Emma will play a vital role in the Club’s recovery through 2021 and beyond, and we look forward to Emma sharing her extensive knowledge and experience with us as we move the organisation forward together.”

Emma said: “I’m really excited to be joining such a long-standing membership organisation, which represents all that’s special about enjoying the great outdoors. I really appreciate the benefits of being outside, something that has become clearer than ever during the challenging year we’ve all had. I hope I can play my part in a strong leadership team to really take the Club forwards in 2021.”