The Importance of Good Imagery to Showcase Your Campsite Business
Eye-catching photographs are often the first point of contact between a member and your campsite. Photos are a big deal, and having a well-curated set of images can be one of the differentiators between running a successful campsite and a moderate campsite business. Moreover, photography can highlight your campsites best features, showcase unique selling points, and demonstrate real-life camping experiences.
Our members love to browse campsite images before deciding if your site will be their next holiday spot. Read our top photography tips below to make your campsite stands out.
1. Choose the object of your pictures carefully
People want to see an accurate depiction of what your campsite looks like. Take a few scenic shots and include photos of facilities like a toilet block or key selling points you want to highlight. Whether you’ve got a brilliant play area or a small dishwashing hut, it’s worth showing off.2. Take your photos in landscape
Fit more detail into your images and ensure they look best on your listing by taking them as landscape rather than portrait photos.3. Use your smartphone
You don’t need expensive kit to take brilliant photos, the camera on your smartphone can be equally as good. Take advantage of the portability of your smartphone and seize the moment whenever you see a great photo opportunity while out and about on site.4. Experiment with angles
Explore different angles, and don’t hesitate to experiment with various positions to nail a shot. Crouching down, finding a higher vantage point and angling your camera can make all the difference.5. Add depth to your photos
Incorporate flowers, greenery and other props that can add depth to your images.6. Capture your campsite in the perfect light
The right lighting is key. When it comes to taking photos, natural light is what you’ll need, so assessing the weather and light conditions is essential before you start. No one wants to see dark, dreary photos of your campsite, so always aim to take pictures using natural light. Golden hour, just after the sun rises and before the sun sets, casts soft, warm hues that can elevate any photograph.7. Enlist some models
Lifestyle shots are great, so ask your camper's permission and include them in your imagery. This can give an authentic feel for what it’s like to stay with you and will allow potential customers to imagine what it’s like to holiday on site.8. Consider the rule of thirds
This is a technique involving image composition. Keep the subject of your image, for example, a tent or caravan, in the left or right third of your picture, leaving the rest more open, and see how your images instantly look more professional.
9. Focus
After you’ve taken your pictures, review them and ensure they’re all in focus. Nothing is more off-putting than a blurry picture, so retake it if needed.
10. Update your photos regularly
Your images should reflect any changes you make around your campsite. Review your photographs once a year to ensure they give an accurate impression.