Malvern Mad Hatter Sportive

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When: 25 Jul 2020

Cost: £40.00 Adult
£35.00 Adult
£3.00 Child

Ticket notes: See website for details

Opening hours: 7:30am-4:30pm

Website: Visit website

Malvern Mad Hatter Sportive
Saturday 25th July 2020

Malvern Mad Hatter Sportive Saturday 25th July 2020

Malvern Mad Hatter Sportive

Event Venue: The Three Counties Showground, Malvern, Worcestershire, WR13 6NW

As a mid-summer test, the Malvern Mad Hatter Sportive pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

The first loop of the ride is relatively easy-going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.

Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales. The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Featured Climb: Malvern Hill

It would be wrong for The Malvern Mad Hatter Sportive not to go up the iconic climb that is Malvern Hill. Listed as a category 4 climb, Malvern Hill has a distance of 1.3 miles with an average gradient of 6.8%, but you'll have to tackle a 12.5% gradient at the steepest point. The highest point measures 784ft (239m) which will give an elevation gain of 465ft (142m) from the start of the climb. The fastest KOM on record is 04:56 and the fastest QOM is 6:36.

Visitor information

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Malvern Showground
The Showground, Malvern, Worcestershrie, WR13 6NW


Follow brown signs from all main routes.

Free parking at the Showground.


Event details can change.

Please check with the organisers that the event is happening before making travel arrangements.