'Don't Mention the Weather' Urges The Club

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Monday 30 July 2012

The Camping and Caravanning Club has today launched a campaign to stop holidaymakers mentioning the indifferent weather this summer!

This year has seen the wettest April, the wettest June and the wettest April-to-June period on record, with the trend continuing into early July, with England and Wales both experiencing above average rainfall.

However, with some welcome sunshine last week, the Club is remaining upbeat and is urging people to not mention the weather and still get out and about and enjoy the great British countryside in all its glory.

And it seems many agree as evidence collated by the Club* reveals that 87 per cent of people feel we should ignore the weather and just get on with enjoying ourselves!

Additionally, 72 per cent believe we spend far too much time talking about the weather.

Celebrity weatherman John Kettley, whose status as a cult figure was confirmed in 1988, when a band called A Tribe of Toffs released the song “John Kettley is a Weatherman”, is backing the campaign.

He said: “Britain has always had a varied climate but why should that stop people from holidaying at home? There are plenty of campsites, activities and attractions to experience – whether it’s wet or sunny - and all at an inexpensive cost.

“Over the next few months, I predict there’s going to be a torrent of camping activity across all areas of the country – regardless of the weather!”

As an extra incentive to holiday at home this summer the Club is offering members and non-members 30 per cent off its grass pitch bookings for a limited time only.

Thirty-three Club Sites are participating in the promotion which is only available when booked through the Contact Centre using the promotional code of ‘Club 30’.

A full list can be found at: www.dontmentiontheweather.co.uk (full terms and conditions apply).

And if you need some holiday inspiration, the Club has even provided 30 great things to do when staying on its Club Sites.

The Club’s Director General Robert Louden added: “We’re urging people to stop mentioning the weather – we grumble when it’s wet and we grumble when it’s warm - and to take on the true spirit of Britain and enjoy the summer season with a smile.

“Looking to the future, the unpredictable weather certainly hasn’t discouraged holidaymakers from camping and caravanning – particularly those over the age of 55.

“To date, we’ve seen an eight per cent increase in bookings by these campers for the months of August and September, compared to the same period in 2011. And with the arrival of the school holidays and some good weather anticipated, we only expect bookings to increase.

“We will continue to help boost domestic tourism by highlighting some of the most picturesque places to camp and caravan, so come rain or shine, there are plenty ways for holidaymakers to enjoy the British countryside – just don’t forget your waterproofs and wellies!”

To take advantage of the offer telephone the Club’s Contact Centre on 024 7767 0141.


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Editorial Notes:

  1. The Camping and Caravanning Club is 111-years-old and is the largest and oldest Club in the world for all forms of camping. It has 110 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, now runs and manages a further 20 Camping in the Forest Touring Sites.
  2. http://www.realrichness.co.uk was launched on Monday, April 18, 2011.
  3. http://www.newtocamping.co.uk incorporates all forms of outdoor holidays.
  4. * 1,005 interviews were undertaken with a nationally representative number of UK respondents (aged 16+). Fieldwork was conducted on the weekend of July 14/15, 2012