The Active Guide

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Friday 22 July 2011

The Active Guide (TAG) – – is the UK’s only ‘one stop shop’ for information, activities and services in the outdoors. Thousands of people are already accessing the site every month, using it to plan their outdoor adventures this summer and beyond. Now, as well as providing a wealth of great guidance, TAG is offering you the chance to win some fantastic outdoor goodies.

During August, September and October, 10 people each month will win an outdoor ‘starter’ package that includes a pair of the latest Hi-Tec Altitude IV NT boots, Vango Walker walking poles and Bridgedale Trekker socks. Each package is worth £135 and is an ideal combination of products to help you explore some of the stunning locations and great activities that you can find on TAG.

TAG provides details about over 3,500 outdoor businesses, places and services throughout the UK. At the heart of the site is its map and the Activity Generator, which can help you to find the perfect outdoor activity for you to try out. You can pre-select a preferred destination and the kind of activity that matches your experience, using a range of options, from ‘burning calories’ and ‘with all the family’ to ‘scare myself stupid’ and ‘getting away from it all’. The Adventure Generator then presents you with a map full of details of locations and attractions that fit the description, giving you a helping hand as you plan your time in the outdoors.

Legendary mountaineer Sir Chris Bonington is backing The Active Guide:
“This is a great initiative. I think that more and more people in the UK are realising the multiple benefits of outdoor activities in this country. They’re good for your health, give you an opportunity to spend time with friends and family, and tend to be great value for money too. Most of all, the outdoors can be hugely fun and rewarding. We have an abundance of wonderful outdoor locations in this country and The Active Guide is a brilliant resource for anyone who is planning a trip, whether that’s going to involve serious high energy activity or simply a gentle stroll in the park.”

TAG has been populated with a real treasure trove of content, including the latest news from the outdoors and ‘top tips’ for those who are stepping out for the first time. There’s loads of expert advice on how to get started in the outdoors, what products and preparation are required for specific activities, where to go to see the best views, and much more, all provided by industry experts.

Best of all, you can also contribute to TAG yourself. The site allows you to upload your own favourite outdoor experiences and share them with everyone else. In addition, you can rate the locations and activities already featured on the site, posting reviews of what you have really enjoyed, whether that’s a family bike ride, white-water canoeing route or a gentle walk that offers particularly good opportunities to take photos.

So, head over to and make sure you are in with a chance of winning the competition. From there, you can explore the rest of TAG at your leisure!