TV star to unveil new Club campaign

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Wednesday 06 May 2009

One of Britain’s brightest television presenters, Julia Bradbury, will be a guest of The Camping and Caravanning Club at the launch of its New to Camping campaign at Warwick Castle on Thursday, May 28.

Outdoors enthusiast Bradbury is best known for presenting BBC One’s Watchdog as well as other series including Wainwright’s Walks, Railway Walks and The Rough Guide to … on Channel Five.

Most recently, Countryfile, BBC One’s Sunday evening primetime series, was re-launched with Bradbury at the helm alongside Matt Baker.

The New to Camping launch is taking place during National Camping and Caravanning Week (May 23 to 29) and with more people than ever stating that 2009 is the year of the domestic holiday, the Irish-born television personality has been quick to endorse the campaign.

More than 20 million nights are spent in tents each year, whilst The Club’s advanced bookings are currently 27 per cent up on this time last year.

She said: “I have been fortunate enough through my line of work to visit some stunning locations throughout the world and the outdoor lifestyle is my passion

“I have and always will enjoy that freedom and flexibility that comes with a specific adventure and I think it is terrific that The Camping and Caravanning Club is going back-to-basics with this new campaign.

“In the current climate, money is tight for a lot of people but we all need a holiday, and that’s why camping is a cost-efficient way for families to enjoy some quality time together.

“It’s wonderful that The Club is attempting to enhance the reputation of the great outdoors.”

As part of the New to Camping campaign, which will incorporate all forms of outdoor holidays; a comprehensive area within The Club’s official website to help get people started will go live on Monday, May 18.

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Editorial Notes:

  1. The Camping and Caravanning Club is 108-years-old and is the largest and oldest Club in the world for all forms of camping. It has 109 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, Forest Holidays now runs a further 21 Camping and Caravanning and six Cabin Sites.
  2. National Camping and Caravanning Week (NCCW) was launched in 2001 by The Camping and Caravanning Club and will take place between May 23 and 29 this year. The aim of this week is to raise the profile of camping amongst the general public. Its timing is deliberate to coincide with the Spring Bank Holiday, traditionally one of the busiest camping weeks of the year.
  3. National awards include:
    • Which Motorcaravan Site of the Year runner up – Little Trethvas Farm CS
    • Practical Caravan 2009 Top 100 Parks Regional Winner (Scotland) – Lauder Club Site
    • Practical Caravan 2009 Top 100 Parks Regional Winner (north-east) – Bellingham Club Site
    • MMM 2009 Camping & Caravanning Site of the Year – Thetford Forest Club Site
    • Loo of the Year 2008, Delamont Country Park Club Site – Winner Holiday Parks category in Northern Ireland
    • David Bellamy Conservation Award 2008 Gold Award – Charmouth, Glencoe and Trewan Hall Club Sites
    • The Maison de la France Tour Operator Awards for Best Camping/Mobile Home Operator 2008 - Carefree Travel Service
    • Practical Motorhome 2007 Sovereign Awards – Carefree Travel Service awarded Gold Sovereign
    • Loo of the Year 2007, Milarrochy Bay Site - Winner Family Friendly Facilities in Scotland
    • Loo of the Year 2007, Kessingland Site - Winner Family Friendly Facilities in England
    • Loo of the Year 2007, Glencoe Site – Winner Camping and Touring or Static Caravan Sites category in Scotland