The Camping and Caravanning Club goes back-to-basics

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Monday 20 April 2009



The Camping and Caravanning Club will unveil an exciting new campaign to coincide with National Camping and Caravanning Week next month (May).

The annual extravaganza is taking place from Saturday, May 23 to Friday, May 29 and will once again engage the Club’s entire UK Site network in an attempt to raise even further the profile of camping and caravanning amongst the general public.

And with advanced bookings currently 27 per cent higher than this time last year and with more people than ever wanting to holiday in Britain, the Club will also target ‘first-timers’ in its New to Camping concept.

As part of the New to Camping campaign, which will incorporate all forms of outdoor holidays; a comprehensive area within the Club’s official website to help get people started will go live on Monday, May 18.

Campers will be able to access the site by visiting or by following the links via the Club website.

A media launch is scheduled to take place during NCCW week, which deliberately coincides with the spring Bank Holiday.

The Club’s Marketing and Communications Director Matthew Eastlake said: “In the current climate, camping and caravanning is an enjoyable family and cost-efficient option.

“However, we recognise that there will be many people who are either new to camping this summer or haven’t experienced the adventure with their family and friends for a number of years.

“We want to go back-to-basics and tell families, via our informative website, all they need to know for that perfect family experience.

“NCCW is a celebration of all outdoor activities and that’s why our New to Camping campaign fits in perfectly alongside this.”

Outdoor equipment specialists Gelert, Vango, Go Outdoors, Millets, Yeomans and Halfords together with Jofli, the travelling teddy bear have also thrown their support behind the campaign.

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Editorial Notes:

  1. The Camping and Caravanning Club is 108-years-old and is the largest and oldest Club in the world for all forms of camping. It has 109 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, Forest Holidays now runs a further 21 Camping and Caravanning and six Cabin Sites.
  2. National Camping and Caravanning Week (NCCW) was launched in 2001 by The Camping and Caravanning Club and will take place between May 23 and 29 this year. The aim of this week is to raise the profile of camping amongst the general public. Its timing is deliberate to coincide with the Spring Bank Holiday, traditionally one of the busiest camping weeks of the year.
  3. National awards include:
  • Practical Caravan 2009 Top 100 Parks Regional Winner (Scotland) – Lauder Club Site
  • Practical Caravan 2009 Top 100 Parks Regional Winner (north-east) – Bellingham Club Site
  • MMM 2009 Camping & Caravanning Site of the Year – Thetford Forest Club Site
  • Loo of the Year 2008, Delamont Country Park Club Site – Winner Holiday Parks category in Northern Ireland
  • David Bellamy Conservation Award 2008 Gold Award – Charmouth, Glencoe and Trewan Hall Club Sites
  • The Maison de la France Tour Operator Awards for Best Camping/Mobile Home Operator 2008 - Carefree Travel Service
  • Practical Motorhome 2007 Sovereign Awards – Carefree Travel Service awarded Gold Sovereign
  • Loo of the Year 2007, Milarrochy Bay Site - Winner Family Friendly Facilities in Scotland
  • Loo of the Year 2007, Kessingland Site - Winner Family Friendly Facilities in England
  • Loo of the Year 2007, Glencoe Site – Winner Camping and Touring or Static Caravan Sites category in Scotland