Unsurprisingly, considering the majority of responses were from Camping and Caravanning Club members, all those taking part in the survey were regular campers.
Respondents listed size as the main reason for purchasing a particular make and model. Next was “quick pitch”. Cost and brand reputation were the third and fourth reasons respectively.
Thereafter, in descending order, key reasons were: quality, layout, design, weight, height/headroom, reviews.
We also asked specifically about performance factors. Waterproofing, ventilation, number of berths and fabric were the top four influences affecting the decision to buy.
The majority of responses were those purchasing tunnel tents, typically paying under £300 at a retail shop, although online purchases were significant. Three-quarters said they took advantage of special offers when they made their purchases.
More than half of respondents chose to buy a tent that could technically accommodate more people. A family of three might be using a five-person tent, for example.
Some 55% of respondents were male.
In terms of family type, the majority were couples (46%) and family units with children (39%). Single campers (11%) and lone parents with children (4%) completed the group.
They bought their tents for short breaks/weekend (72%), while six out of ten indicated they also used their tents for their main holidays. Typically, they camped between three and four times a year (40%).