Britain on Foot
Britain on Foot is a national campaign with one clear objective – to encourage more people in Britain to get active outdoors. This could mean walking to work, hillwalking, camping trips with the family, trail running or even mountaineering.
Created and led by the Outdoors Industries Association, Britain on Foot is a campaign that aims to provide a nationally recognised umbrella under which the many hundreds of local and regional outdoor related initiatives, most of which share the same goals, can sit.
Britain on Foot has the potential to make an enormously positive impact on the health and wealth of the nation, by simply encouraging more of the public to get active!
The initiative will be launched in May 2013 and there’s loads of ways for everyone to get involved through the Britain on Foot website by looking for events and activities and uploading their own.