More and more Brits turning to short breaks to spend quality time with family and friends, says new research

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Thursday 25 May 2017

  • Camping and Caravanning Club enjoying highest ever membership in 116-year history, with nearly 600,000 members
  • Nearly 1 in 3 campers use short breaks to catch up with friends
  • 55% think camping is a great way to re-engage with old friends and wider family networks
  • 1 in 3 make lasting new friendships when camping
  • 67% say camping’s affordability makes it a great way to spend time with the people that matter most to them
  • National Camping and Caravanning Week (29 May-4 June) encourages Brits to ‘Share the Moment: Go Camping!’

More and more Brits are relying on short breaks to spend quality time together with extended family and friends - and camping, caravanning and motorhoming are becoming more popular than ever.

64% of campers look forward to their weekend escapes and short breaks to recharge their batteries and spend quality time with loved ones, and 55% think camping is a great way to re-engage with old friends and wider family networks.

In comparison, fewer than 1 in 3 non-campers take short breaks, with 60% taking one main annual holiday throughout the year. And more than 1 in 3 non-campers confess to spending quality time with loved ones less than once a week.

New research conducted by The Camping and Caravanning Club to support National Camping and Caravanning Week shows that around a third of campers surveyed look to camping escapes as a way of carving out time to spend exclusively with friends.

One in three made lasting new friends when camping, of which 38% became friends for life, and 41% of campers agreed they rely on holidays to spend quality time with extended family and friends more than they used to.

67% of campers said that its affordability makes camping a great way to spend quality time with people that matter most, while 64% confirmed that taking children or grandchildren on camping holidays can help improve their social skills and mental wellbeing.

The survey, conducted by the Club as part of a campaign to “Share the Moment: Go Camping!” researched attitudes around the difficulties of making time to spend with family and friends, and the stresses and strains modern life places on us.

73% of campers confessed to checking work emails once a day or more at weekends when they should be spending time with family and friends, and 33% admitted to spending more than two hours catching up or preparing for upcoming work tasks at weekends. 49% find it easier to disconnect from work when they’re on a camping break than when at home.

Launching next week, the “Share the Moment: Go Camping!” campaign, which coincides with National Camping and Caravanning Week (29 May – 4 June 2017), will see The Camping and Caravanning Club embark on a roadshow, pitching up at caravan and motorhome dealers and inviting the public to come along and find out how camping is the key to sharing life’s unforgettable moments with loved ones.

Camping and Caravanning Club President, Julia Bradbury, kick-started the week with a media stunt at London’s South Bank Observation Point, where she was on hand at a mini pop-up campsite and encouraged busy commuters to consider freeing up more time for family and friends by going camping.

TV presenter Julia Bradbury said: “In previous research pieces for National Camping and Caravanning Week, we’ve revealed that children who camp in the great outdoors go on to do better at school, as well as being happier and healthier.

“This week is about encouraging people to give camping a go, and to share the experience with friends and family who maybe haven’t camped before. Campers seem to really connect with loved ones and friends on a camping trip, engaging in different activities that pull them together.”

The Camping and Caravanning Club’s “Share the Moment: Go Camping!” roadshow will kick off on Monday 29 May at Webbs Motorhomes in Reading, before pitching up at Broad Lane Leisure in Alcester on Tuesday 30 May. It then heads to Salop Leisure in Shrewsbury on Wednesday 31 May, before Glossop Caravans in the Peak District on 1 June. The final stop in the roadshow is at Lowdhams Leisureworld in Nottingham on 3 June.

Adults and children of all ages are invited to join members of the Club to discover all the fun and activities there are to be had by camping in the great outdoors.

With camping and caravanning being more popular than ever, the Club is enjoying a period of strong growth right now. It reached its highest ever membership in April last year since it was founded in 1901, and continues to grow. The Club now reaches 300,000 UK households, or nearly 600,000 campers, caravanners and motorhomers.

Robert Louden MBE, Director General of The Camping and Caravanning Club said: “We’re calling on all campers to share their love of camping with wider family and friends, to introduce them to this fabulous pastime during the National Camping and Caravanning Week roadshow, and to find out for themselves what it’s like to experience unforgettable moments with loved ones while enjoying the great British outdoors. Camping brings people closer together, so we’re asking all campers, caravanners and motorhomers to help us ‘Share the Moment’ by bringing non-campers to our roadshow locations, or simply share your own unforgettable camping memories using the hashtag #MemorableMoments.”

For more information on National Camping and Caravanning Week 2017, and to see details of the roadshow locations, visit: www.nccw.co.uk.

- Ends -

Sources:

OnePoll survey of 2000 adults, including 1000 who have camped before, and 1000 who have not.

Research conducted by the Club and the Institute of Education at Plymouth University, to discover perceptions of the relationship between education and camping, featuring nearly 600 camping families:

http://www.campingandcaravanningclub.co.uk/newsandevents/mediacentre/reports-and-statistics/get-kids-camping-research-results/.

And in 2011, in the Club’s Real Richness Campaign, conducted by Liverpool John Moores University, proved those families who camp have closer family relationships. Visit http://www.campingandcaravanningclub.co.uk/newsandevents/mediacentre/reports-and-statistics/meet-the-rich-kids/.

Notes to Editors

About The Camping and Caravanning Club

For more information, contact:

Rob Ganley, rob.ganley@campingandcaravanningclub.co.uk, or 024 7647 5204.

Andrew Robson, andrew.robson@campingandcaravanningclub.co.uk, or 024 7647 5291.

  1. The Camping and Caravanning Club is 116-years-old and is the largest and oldest Club in the world for all forms of camping. It represents nearly 600,000 campers, caravanners and motorhomers, and operates a network of over 100 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, now runs and manages a further 16 Camping in the Forest touring sites.
  2. National Camping and Caravanning Week was founded in the Club’s centenary year in 2001.
  3. National Camping and Caravanning Week supporters for 2017 include Decathlon (www.decathlon.co.uk), Swift (www.swiftgroup.co.uk), Tentsile Tree Tents (www.tentsile.com), and Cadac, www.cadacinternational.com/uk. To view the full NCCW supporters list, visit: http://bit.ly/nccwsupporters.
  4. In 2013, the Club welcomed TV presenter and outdoor enthusiast Julia Bradbury as Club President.
  5. Get involved: for the latest news, information and inspiration from The Camping and Caravanning Club, and to engage with those who’ve enjoyed holidays with the Club, visit www.facebook.com/thefriendlyclub, www.twitter.com/campandcaravan, www.youtube.com/thefriendlyclub or check out our new Instagram page www.instagram.com/campandcaravan.
  6. Join in National Camping and Caravanning Week by sharing your photos and videos on social media with #MemorableMoments.
  7. The Camping and Caravanning Club was recognised at the CIPR Midlands PRide Awards 2016, winning Gold in the Best Use of Social Media category for its annual National Camping and Caravanning Week campaign (www.nccw.co.uk), and Silver in the Outstanding In-House Public Relations Team category.