Alton, The Star Club Site Provides Tourism Boost

Alton, The Star Club Site Provides Tourism Boost

Alton, The Star Club Site Provides Tourism Boost

Penelope, Viscountess Cobham, Chairman of VisitEngland, believes The Camping and Caravanning Club’s acquisition of Alton, The Star Club Site in Cotton is heartening news for tourism within the area.

The previously-owned rural site, which caters for all forms of camping, is located a mile and a quarter away from Alton Towers Resort, the UK’s most visited theme park, and boasts 195 pitches across two fields with a large play area and two fully-operational toilet blocks. There are also 58 Caravan Holiday Homes on site.

The Club now has eight Club Sites – Alton, The Star, Ashbourne, Bakewell, Crowden, Hayfield, Conkers, Leek and Teversal – within the Staffordshire Moorlands, Peak District and Derbyshire area.

Lady Cobham, who officially opened the site today, said: "This Easter proved to be a real boost for the camping and caravanning sector with over half of operators reporting an increase in visitor figures compared with last year.

"What is of paramount importance is the quality of our tourism offering. I am sure that Alton, The Star Club Site will be a great addition to The Camping and Caravanning Club’s network and for tourism within the area."

David James, Chief Executive of Visit Peak District & Derbyshire, the area’s official tourist board, agreed with Lady Cobham and added: "The official opening of Alton, The Star Club Site is fantastic news for tourism in the area, given its prime location right next to one of Europe’s leading tourist attractions.

"Camping and caravanning is enjoying a welcome revival as more and more people stay in the UK and seek even better value when planning holidays and short breaks during the current economic squeeze.

"This well-equipped site gives visitors even greater choice when they come to the Peak District & Derbyshire – which now boasts eight quality assured locations run by The Camping and Caravanning Club to help tourists make the most of their stay in one of the most beautiful parts of the UK."

The Club’s Director General Robert Louden said: "There has already been a substantial amount of interest in the site and occupancy rates will only continue to go from strength-to-strength as the summer season approaches.

"With the weak pound, along with the warm start to the year, we are anticipating that more people will again stay closer to home to enjoy their time off this year.

"And what better way to do that by staying on our Club Site and combining it with a trip out with the family to Alton Towers itself."

Mark Kerrigan, Operations and Development Director at the Alton Towers Resort, said: "With Alton, The Star Site located just over a mile away from the Alton Towers Resort, we are delighted to welcome the Club’s members and non-members here to enjoy our fantastic range of rides and attractions suitable for kids of all ages, families and thrill seekers!"

For further information on Alton, The Star visit www.campingandcaravanningclub.co.uk/altonthestar or telephone 0845 130 7633 or 024 7647 5426.

Ends

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Editorial Notes:

  1. Forest Holidays offers naturally inspired short breaks and holidays set amongst the woodlands of the Forestry Commission and is managed under agreement by The Camping and Caravanning Club.
     
  2. The Camping and Caravanning Club took over the management of all Forest Holidays Touring Sites from November 1, 2010.
     
  3. There are 20 award-winning Forest Holidays Touring Sites across the UK: Ardgartan, Cashel, Cobleland, Bracelands, Christchurch, Aldridge Hill, Ashurst, Denny Wood, Matley Wood, Hollands Wood, Homsley, Ocknell, Longbeech, Roundhill, Setthorns, Beddgelert, Spiers House, Thorpe, Postern Hill.
     
  4. Forest Holidays Touring Sites offer Forest Ranger experiences including: Dusk watch, Forest Survival and Young Explorers.
     
  5. The Camping and Caravanning Club is 110-years-old and is the largest and oldest Club in the world for all forms of camping.
     
  6. National Awards include:
  • 12 Gold David Bellamy Conservation Awards 2011
  • 2 Silver David Bellamy Conservation Awards 2011
  • 6 Gold Green Tourism Business Scheme Awards 2011
  • 9 Silver Green Tourism Business Scheme Awards 2011
  • 5 Silver Green Tourism Business Scheme Awards 2011

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