Club change is down to cool camping
A new logo for The Club
Proud of its history as an innovator and pioneer of camping trends, The Club constantly looks at what campers need to make the most of their outdoor lifestyle adventures. For 2008 new Camping Pods will be available at The Club’s stunning Site, Eskdale, which provides a picture perfect backdrop for walkers and explorers alike who want to make the most of the lakes from this wooden style ‘tent’. But when it comes to the Club’s image, some think it’s outdated and needs to modernise, according to recent research among its members and the outdoor industry.
The Club responded to this research by looking at who it is and what its members want. Last year over 50,000 new household members joined and 40% of those people were tent campers. The average membership age has dropped from 60 to 49 as more families head for the outdoors on a holiday where they get out and enjoy more of the great British Countryside.
The research has resulted in the following: A new logo that was designed to embrace our history but express our commitment to a ‘future’ thinking approach to our business. Alongside this, new photographs have been commissioned to reflect the way people holiday today. The colours we use on everything from our Sites Staff uniforms for more than 350 people on over 100 award-winning camp sites to brochures will also change.
As part of the process, The Club’s magazine, Camping & Caravanning, has been transformed alongside the website which has also undergone a makeover. Over one million people viewed sites online through SiteSeeker on The Club’s website between July and October. People choosing their holidays want to do so when they want and with specific needs in mind so, according to our members, providing greater choice and facilities at the touch of a button is paramount.
Matthew Eastlake, Marketing and Communications Director for The Club said: “The Club has been a pioneer in outdoor adventures for more than 106 years. Since then, there have been a lot of changes and our members understand that now is the right time for The Club to move forward in order to provide the right camping experience at the right time.
“We will continue to speak with our members to ensure we have the right knowledge and the expertise in order to provide the most memorable camping adventures for many years to come.”
For further media information or pictures please Contact Us.
Notes to the Editor:
1. Press Conference: There is a press conference taking place at the NEC, Birmingham @ 10am on Wednesday 17 October to launch the new brand. Spokespeople will be available aftyer the launch on request. For further information and details please speak to Ruth Walmsley on 07748 936464.
2. For further information and copies of The Club’s new brand book please contact the above.
3. The Camping and Caravanning Club is 106 years old and is the world’s largest and oldest club for people however they chose to camp. It has over 100 award-winning sites throughout the UK and, through a partnership with the Forestry Commission – Forest Holidays – now runs a further 21 Camping and Caravanning and three Cabin Sites.
4. National awards for 2006/7 include:
- Practical Motorhome 2007 Sovereign Awards – Carefree International Travel Service awarded Gold Sovereign
- Best Contact Centre Under 50 Seats in Europe at the European Call Centre Awards 2006
- Loo of the Year, Overall UK Winner 2006.
- Loo of the Year, Glencoe Site - Winner in Scotland 2006
- Scottish Thistle Awards, Glencoe Site highly commended 2006
- Camping Magazine’s readers voted Minehead Site as the Most Scenic Camp Site in Britain 2006.
- Enjoy England Excellence Awards, Sandringham Site awarded silver for 2006.
- North East England Excellence in Tourism Awards, Barnard Castle awarded bronze for 2006
- MMM’s readers voted Teversal Site as the Best Camp Site 2006.
- Barron’s UK’s favourite camp site, Keswick