Campers’ and caravanners spend in excess of £2 billion in the UK economy
Over £2 billion is invested into the UK economy every year by campers, caravanners and motorhome users according to research announced by The Camping and Caravanning Club during National Camping and Caravanning Week 2007(NCCW07), 26 May to 1 June 2007. In a second piece of research it has also been discovered that there is a perceived direct link between the benefits of healthy living and the nation’s favourite holiday pastime.
The first piece of research, supported by retailer Halfords, was taken from a sample of Camping and Caravanning Club Members. This research confirmed that the typical spend of a caravanner, tent camper or motorhome user each day is £28.80, a figure which does not include site pitch fees. If this figure did include pitch fees, it could increase this figure by up to £20 and considering that the Club reinvests pitch fees back into our sites, the additional sum is significant in terms of local trade and employment.
Typically, 57% of the sample used in this research said they spent their money in pubs, 48% in local restaurants, 68% said they visited other tourist attractions and 85% said they walk to get to get to their destinations; a figure which also illustrates the environmental and health benefits of this type of holiday.
With 17 million holidays* now taken in this way and an average of four plus days** spent on each of those holidays, the billions of pounds spent supporting our rural businesses, communities and historical landmarks are essential to the UK’s economy. Arguably, without that income pouring into rural economies many of these would cease to exist.
The research also found that tent campers tend to spend more than other campers during their stay. This is due to the get-up-and-go nature of this type of holiday and often the lack of storage facilities on hand. The amount spent by tent campers looks set to increase throughout the summer.
The second piece of research, in association with The Outdoors Industries Association, the trade body representing camping and outdoor equipment manufacturers and retailers, is also being released this week. This research focuses on both members of the Club and also the general public. Campers and caravanners, according to this research, are more likely to walk, swim, cycle or canoe than the average member of the general public and 97% of those interviewed felt that being in the great outdoors has a positive impact on their lives.
Speaking at the launch of the research, Director of Marketing and Communications for The Camping and Caravanning Club, Matthew Eastlake, says: “This research is significant. Campers, caravanners and motorhome users contribute significantly to the nation’s economy which, in turn, positively impacts rural jobs. We have always thought we understood what drives campers and caravanners to spend their time camping and this research proves that the desire to visit and explore new places and sample local food is paramount.
“Fundamentally camping is about spending time outdoors. All of those asked in our research see camping as a healthy lifestyle option, so not only does camping give you the freedom to do what you want to at a moments notice, it’s also great for your health and wellbeing.”
NCCW07continues throughout a traditionally busy week in the camping calendar. Over 100 award-winning Club Sites look set to see almost 11,000 pitches in use during each day of the week – that’s equivalent to over £500,000 including site pitch fees.
NCCW07is in its sixth year and encourages new campers and those who regularly spend their leisure time in tent, caravan or motorhome to explore local Britain and discover local sights, sounds and tastes whilst enjoying the freedom of camping holidays. It is open to anyone with a passion for the outdoors. Taking place at sites and retailers throughout the UK there are deals including camping kits for under £100 and fantastic competitions.
As part of the NCCW07celebrations there’s still time to win yourself a sleek Adria Action Plus Caravan and a week’s holiday in a luxury Hymer motorhome courtesy of Brownhills, Europe’s leading motorhome retailer, coupled with award-winning Club Sites.
For further information contact our award-winning contact centre on: 0845 130 7632.
*Mintel Report 2005
**United Kingdom Tourist Survey
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- The full findings of the ‘Spend in the local community’ research is available from the above
Research Details and media opportunities
I. 30 May 2007, Sandringham Camping and Caravanning Club Site at 11am.
The full findings of the research “Spend into Local Communities’ will be announced at an event and farmers market, sponsored by International Caravan and Motorhome 2007, being hosted by the Club’s award-winning site in Sandringham, Norfolk. Speakers will include Club President David Bellamy. Please note the farmers market is open to the general public. Speakers and key staff will be available for interview from 11.30am.
- The research was carried out during the Easter holidays.
- 2033 members who’d booked Club Sites were selected at random.
- 42% returned the questionnaire.
- 89 sites, almost the entire network open at that time, were accounted.
- The age profile rages from under 30 to over 60.
- 34% of respondents were camping with 1 or more children
II. 31 May 2007, Keswick Camping and Caravanning Club Site at 1.30pm
The full findings of the research “Outdoor Activities” will be announced at an event demonstrating a range of outdoor adventures at the Club’s award-winning site in Keswick, Cumbria. Speakers and key staff will be available for interview from 2.00pm.
- 5000 randomly selected members of the Club.
- 629 members responded.
- 250 street interviews across England and Scotland.
- Respondents were concentrated in the 31 – 55 age group
2. If you would like to experience a Club Site or Forest Holidays Site or discuss opportunities for interviews and programmes directly from site for during NCCW please speak to the above.
3. The Camping and Caravanning Club is 106 years old and is the largest and oldest Club in the world for all forms of camping. It has over 100 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, Forest Holidays now runs a further 21 Camping and Caravanning and three Cabin Sites.
4. National awards for 2006/7 include:
- Practical Motorhome 2007 Sovereign Awards – Carefree International Travel Service awarded Gold Sovereign 2007
- Barron’s UK’s favourite camp site, Keswick 2007
- Loo of the Year, Overall UK Winner 2006
- Loo of the Year, Glencoe Site - Winner in Scotland 2006
- Scottish Thistle Awards, Glencoe Site highly commended 2006
- Camping Magazine’s readers voted Minehead Site as the Most Scenic Camp Site in Britain 2006
- Enjoy England Excellence Awards, Sandringham Site awarded silver for 2006
- North East England Excellence in Tourism Awards, Barnard Castle awarded bronze for 2006
- MMM’s readers voted Teversal Site as the Best Camp Site 2006
- European Call Centre of the Year (under 50 seats) 2006