Bringing caravanning to the media
Journalists are being given the chance to experience modern caravanning throughout 2007, thanks to The Camping and Caravanning Club.
The ‘Create your own adventure’ campaign is in its seventh year, and shows continued investment by the Club and its partners to bring caravanning to the media’s attention.
National and regional press are offered the opportunity to borrow a state-of-the-art caravan and towcar free of charge for a holiday, weekend or short break, subject to availability
So far most national newspapers and many women’s magazines have seized the chance for a family break on more than one occasion. Journalists who take advantage of the offer throughout 2007 will find themselves the proud ‘owner’ of a brand new Avondale Dart 545-4 caravan and a SsangYong Rexton II 4x4 vehicle for the duration of their break. Both caravan and vehicle represent the change in today’s caravanner – who can now choose from roomy, modern units and powerful vehicles.
Dawn Henton, PR and Promotions Executive for the Club, said “Camping and caravanning is the undisputed best way to spend leisure time. More people are enjoying the adventures to be had in the great outdoors and are seeking out local delicacies and places of interest. Most people will have memories of camping or caravanning as a child, we want journalists to see how much the facilities have evolved since then.
“To conquer any towing fears we provide manoeuvring instruction to give confidence to new towers, and give them the freedom to visit any one of the 101 beautiful sites we have across the UK.”
Notes to the Editor:
The Camping and Caravanning Club is 106 years old and is the largest and oldest Club in the world for all forms of camping. It has 101 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, Forest Holidays now runs a further 21 Camping and Caravanning and three Cabin Sites. Member benefits also include: over 1,260 smaller, back-to-basics Certificated Sites, the Club’s international travel service – Carefree, which operates 230 sites spread across 25 countries, and a whole lot more.
National awards for 2006 include:
- Loo of the Year, Overall UK Winner 2006.
- Loo of the Year, Glencoe Site - Winner in Scotland 2006
- Scottish Thistle Awards, Glencoe Site highly commended 2006
- Camping Magazine’s readers voted Minehead Site as the Most Scenic Camp Site in Britain 2006.
- Enjoy England Excellence Awards, Sandringham Site awarded silver for 2006.
- North East England Excellence in Tourism Awards, Barnard Castle awarded bronze for 2006
- MMM’s readers voted Teversal Site as the Best Camp Site 2006.