New Marketing And Communications Director
The largest and longest-established Club in the world for all forms of camping, The Camping and Caravanning Club, has appointed Matthew Eastlake as Director of Marketing and Communications.
In this newly-created role, Matthew’s priority will be to look at how The Club markets itself to its current membership of 400,000-plus and how Club activities are designed to ensure attraction of new members whilst retaining its current membership.
David Welsford, Director General of The Camping and Caravanning Club, says:“I’m delighted we’ve been able to appoint someone with the proven qualities of Matthew.This is a perfect time for us to take on a fresh perspective for Club Marketing and Communication activities.Matthew’s skill-set is just what we are looking for.He has a strong marketing background with a keen eye on customer relationship management and development.”
Matthew Eastlake adds:“I am very excited to be joining this prestigious Club at such a historic phase of its development.
“The newly defined marketing role offers an excellent opportunity to shape membership programmes and broaden the appeal of The Camping and Caravanning Club within this wide-reaching leisure industry sector.
“I’ve been a camper since an early age and intend to take a hands-on approach to my role.I look forward to getting my family out under canvas to find out more about The Friendly Club.”